Make everyone feel important
Teach with enthusiasm and your love for your
subject will spread. Sell your products or services with enthusiasm and your
company will grow. Presume that your students and employees and customers are
your equals because they are. Don’t teach or sell down to anyone. Speak with
and not at or to your students or customers.
Make everyone you meet feel important. You can’t be
selectively likable. If you try to like some people and not others, you will
eventually be seen as a phony, and no one wants to do business with phony. When
you talk down to people, you shift the focus from your subject or product to
your condescending attitude.
In communicating, listen, be patient, pay
attention. Don’t interrupt or fidget. Make eye contact. Smile and nod
encouragement. Don’t try to top another’s story with your own heroic tales.
People love to be involved in projects which they
helped design. Help others to identify and develop their strengths. Be quick to
praise and slow to criticize. Look for opportunities to teach others about the
“Action Principles”.
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